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Emma Rogers

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Adapting Social Media for the Better

Social media is an odd thing. It consumes most of our lives and can become the centre of our world quite quickly. But, it connects us together and creates unique types of friendships. However, social media has many positives and negatives to it, and how it impacts our lives. Particularly, the idea of portraying a perfect life on social media is a concept known and felt by most. Whether that is admiring others who seem to have life all put…

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All Blogs,Lifestyle

Living In a Virtual World

We all know that we are now living in crazy times, and I have avoided talking about Covid-19 on my blog so far. But this is becoming seemingly difficult as it has taken over our lives, our news and social media. Every time I go on my phone (which is a lot), I instantly see a picture of someone out in the countryside doing their exercise for the day or tweeting their situation when working at home. We cannot get…

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Rest

Rest is something I have not had a lot of this week and I am truly seeing the impacts of it. I ache all over and feel very unhealthy due to a lack of good food and exercise. This is what happens when life takes over and any type of self-care goes out of the window! I cannot remember the last time I cooked a proper healthy meal. Rest is so incredibly important to both our mental and physical wellbeing…

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Too Little, Too Late

I personally have a huge issue with Victoria’s Secret and their diversity… or lack of. The brand are known for their lingerie but they are very minimalistic and non-inclusive, particularly in terms of sizing. Even I cannot buy from Victoria’s Secret, and I wouldn’t exactly say I was an abnormal size. The brand has suffered over recent years due to their ‘old-fashioned’ ways. Their famous runway shows were cancelled in 2019, which were known for their average size 6 models…

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Be Kind

In 2015, I was 16 years old and working weekends at my local corner shop. Whilst on my shifts I would always reach for Cosmopolitan UK when the shop got a bit quiet. One Saturday, this particular issue had interviewed Caroline Flack and I distinctly remember suddenly having this admiration for her. She was just honest, real and funny with a true outlook on life. I think that is what makes this such a difficult time. When I saw that…

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All Blogs,University

Under Pressure

Today is the 13th February. That means in just 91 days my degree will be finished and I will (hopefully) be entering the world of PR. As a third year student, people will begin to ask you the same string of questions over and over again. So what are your plans for after Uni? What type of job? Where are you going to live? Are you moving back home? What about that boyfriend of yours? What’s he doing? I have…

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Expanding the ASA Guidelines to TikTok

Not too long ago I wrote a blog post about the Advertising Standards Authority (ASA) Guidelines and what that meant for social media influencers. These guidelines provide transparency to an influencers publics so that they are aware if a product appearing on their social media has been gifted to them or they have been paid to share their opinion. By disclosing this type of information, influencers are being honest about their intentions and their publics are then able to make…

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#SainsBey

This month Beyonce launched her new Ivy Park x Adidas fitness range, but what Beyonce maybe didn’t expect was the apparent similarity with Sainsbury’s uniform. The maroon and orange colours are well known within the UK for being a part of Sainsbury’s staple brand identity. But what many people did notice was the similarities between the two and took to Twitter, making a mockery of Beyonce’s line imitating the supermarkets uniform. Sainsbury’s took this in their stride and jumped on…

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All Blogs,Public Relations,University

Meeting the Professionals

Just yesterday I attended the annual ‘Meet the Professionals’ event at Solent University. The event, ran by third year students, is the perfect way to network with professionals from PR, Marketing and Advertising disciplines and I have found it particularly useful each year. Around 20 professionals attend the event each year, willing to share their advice and knowledge to all students studying these courses. Some come with great opportunities too for placements or even employment. Over these past three years,…

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Burger King’s Big (Mac) Campaign

Not too long ago I stumbled across this campaign from Burger King which I just think is hilarious and so clever. Each time Burger King advertised a Whopper in 2019, a Big Mac was hidden behind the classic Burger King burger. The aim… to prove that the Whopper is superior. Within each piece of print, TV, outdoor and in-store advertising, a Big Mac has been hidden in plain sight. The Whopper is exactly as described, a whopper, so the Big…

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