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A Pandemic Dissertation

All I can say is that this was incredibly unexpected. I have written my dissertation in my childhood bedroom rather than the stuffy, yet somehow cosy, Mountbatten Library. In some ways I am grateful. A one-month extension has allowed me to spend more time writing and reviewing, my focus being solely on this project. I have since realised that I have not discussed my dissertation on my blog, only an occasional survey share over on Twitter. So for those interested…

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    ASOS & Influencer Marketing: My OTP

    I love ASOS. A bit of an odd start to a blog post I know, but I promise you there is a point. I love ASOS, everything about it. What it stands for, its clothing and its social media. I also love influencer marketing. I…

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    May the Date Be With You

    As soon as May 4th begins to draw nearer in our calendars, I think each of us will say ‘May the Fourth Be With You’ at one point or another. This date has become significant for its punny ways (a British trait I personally love).…

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    My Blogging Story

    My blogging journey began in 2014, and at the age of 15 I wanted to be an influencer (just like Zoella), become internet famous and have a laugh whilst doing it. (Only the last of those came true). So naturally, I created a YouTube channel…

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    Primark’s E-Commerce (Or Lack Of)

    We all know that a multitude of businesses, both large and small, are struggling during this time. Many are forced to do whatever they can to stay afloat, from redundancies to permanently closing stores being the only feasible solutions. This week I read an interesting…

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    Finding Joy

    I don’t know about you but for me at the moment some days are much easier than others. Many a time the thought of our current situation brings me down and saddens me, whilst other days I feel joyful and optimistic about what is to…

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    Adapting Social Media for the Better

    Social media is an odd thing. It consumes most of our lives and can become the centre of our world quite quickly. But, it connects us together and creates unique types of friendships. However, social media has many positives and negatives to it, and how…

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    Too Little, Too Late

    I personally have a huge issue with Victoria’s Secret and their diversity… or lack of. The brand are known for their lingerie but they are very minimalistic and non-inclusive, particularly in terms of sizing. Even I cannot buy from Victoria’s Secret, and I wouldn’t exactly…

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    Expanding the ASA Guidelines to TikTok

    Not too long ago I wrote a blog post about the Advertising Standards Authority (ASA) Guidelines and what that meant for social media influencers. These guidelines provide transparency to an influencers publics so that they are aware if a product appearing on their social media…

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    #SainsBey

    This month Beyonce launched her new Ivy Park x Adidas fitness range, but what Beyonce maybe didn’t expect was the apparent similarity with Sainsbury’s uniform. The maroon and orange colours are well known within the UK for being a part of Sainsbury’s staple brand identity.…