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Drawing the Line Between a Blogger and an Influencer

The line between a blogger and an influencer is an issue that has only really come to my attention in the last few weeks. As I scroll through my Instagram, populated with bloggers and influencers alike, I think to myself is this person a blogger or influencer? I remember reading a post where someone called themselves a ‘blogger’. But I immediately thought, hang on, does this person have a blog? Turns out the answer was no. So why were they claiming to be a blogger?

blogger is defined simply as “someone who writes a blog”. Whereas, an influencer is “someone who affects or changes the way that other people behave”. If we unpick these, we can see that the written element is key to what differs the two. However, confusion appears when bloggers, such as Louise Pentland, made this title a type of fame and a ‘blogger’ and ‘influencer’ began to merge. Louise has 2.4 million followers on Instagram and greatly influences her followers’ actions and behaviours. 

The line that defines the two is so blurred that everyday people with a high number of followers simply adopt the title ‘influencer’. Written skills are required to entice audiences to read and follow bloggers. A large number of followers should not define the quality of your skills or influence you could have. Some individuals cross the line that separates a ‘blogger’ and an ‘influencer’, however, I think we need to remember that not all bloggers are influencers and not all influencers are bloggers. 

I would love to hear your opinion! Please leave a comment. Em x

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  • Reply
    Dan Rourke
    March 15, 2019 at 11:57 pm

    When it comes to paid promotion, how much information do you feel that influencers/bloggers should give their audience about any payment or free service that has been provided?

    • Reply
      Emma Rogers
      March 16, 2019 at 12:15 am

      Hi Dan! That’s a great question. The new ASA guidelines are so important as I believe the transparency of bloggers and influencers should be key as to not confuse or deceive them. I personally want to know whether the bloggers and influencers I follow actually believe in the product or service they are mentioning rather than just benefitting from it themselves. Therefore, explaining whether it is ‘gifted’ or an ‘ad’ is so important for the audiences understanding and clarity.

  • Reply
    Daisy Thomson
    March 15, 2019 at 11:59 pm

    Really interesting to see your perspective on the blogger/influencer line! Do you think that those who adopt the influencer term should have a certain following or specific influence e.g positive influence to be able to call themselves an influencer?

    • Reply
      Emma Rogers
      March 16, 2019 at 12:07 am

      Hi Daisy! I’m so glad you found this topic interesting and it’s great to hear your thoughts. I think putting a number on defining influencers is incredibly difficult as their are so many factors that contribute to this. However, I do believe a significant of followers does relate to the amount of influence on person can have. As long as the blogger/influencer is changing even one persons opinions or behaviour, I think that qualifies them as an influencer.

  • Reply
    D.H DoP
    March 16, 2019 at 12:14 am

    As a filmmaker I want to promote my films and work on social media. How would you suggest I reach this out to a wide audience? Would you suggest themes and editing works well?

    • Reply
      Emma Rogers
      March 16, 2019 at 12:20 am

      Hi! Thanks for reading. It all depends who your audience is and what type of content you’re putting out there. But I can suggest following people you are interested in and try building a relationship with them, they may then share your posts. Or you can pay to boost your posts and advertise them but this is a more costly solution and doesn’t always create genuine results. There are many ways to reach a wider audience and it would be a trial and error to work out the best method for you and your target audience. In terms of content, as long as it is engaging and relevant, there are no rules really. You can see what works well by what posts get the most engagements and use that as your guideline. People love following aesthetically pleasing accounts but it is not the most important factor.

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