The line between a blogger and an influencer is an issue that has only really come to my attention in the last few weeks. As I scroll through my Instagram, populated with bloggers and influencers alike, I think to myself is this person a blogger or influencer? I remember reading a post where someone called themselves a ‘blogger’. But I immediately thought, hang on, does this person have a blog? Turns out the answer was no. So why were they claiming to be a blogger?
A blogger is defined simply as “someone who writes a blog”. Whereas, an influencer is “someone who affects or changes the way that other people behave”. If we unpick these, we can see that the written element is key to what differs the two. However, confusion appears when bloggers, such as Louise Pentland, made this title a type of fame and a ‘blogger’ and ‘influencer’ began to merge. Louise has 2.4 million followers on Instagram and greatly influences her followers’ actions and behaviours.
The line that defines the two is so blurred that everyday people with a high number of followers simply adopt the title ‘influencer’. Written skills are required to entice audiences to read and follow bloggers. A large number of followers should not define the quality of your skills or influence you could have. Some individuals cross the line that separates a ‘blogger’ and an ‘influencer’, however, I think we need to remember that not all bloggers are influencers and not all influencers are bloggers.
I would love to hear your opinion! Please leave a comment. Em x