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Are the New ASA Guidelines Beneficial or Just a Pain?

In September 2018, the Advertising Standards Authority (ASA) introduced guidelines for influencers to follow in terms of their transparency when advertising. The Influencers Guide contains details of the guidelines and how social influencers should ensure that it is clear to consumers if the content is an advert. A lot of influencers have adopted the range of #ad, #gifted, #affiliate hashtags to define what type of advert they are sharing to ensure they are compliant with the guidelines. If the guidelines…

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