Browsing Tag

Burger King

All Blogs,Public Relations

Burger King’s Big (Mac) Campaign

Not too long ago I stumbled across this campaign from Burger King which I just think is hilarious and so clever. Each time Burger King advertised a Whopper in 2019, a Big Mac was hidden behind the classic Burger King burger. The aim… to prove that the Whopper is superior. Within each piece of print, TV, outdoor and in-store advertising, a Big Mac has been hidden in plain sight. The Whopper is exactly as described, a whopper, so the Big…

Read More »