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Campaign

All Blogs,Public Relations

Burger King’s Big (Mac) Campaign

Not too long ago I stumbled across this campaign from Burger King which I just think is hilarious and so clever. Each time Burger King advertised a Whopper in 2019, a Big Mac was hidden behind the classic Burger King burger. The aim… to prove that the Whopper is superior. Within each piece of print, TV, outdoor and in-store advertising, a Big Mac has been hidden in plain sight. The Whopper is exactly as described, a whopper, so the Big…

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  • All Blogs, Public Relations

    Lush’s Campaign Disaster

    We all know Lush is a brand who pride themselves on their ethical stance including fighting animal testing, being 100% vegetarian and ethically sourcing their products. They are also an activist for many social issues. Which is great! Until their recent campaign was introduced a…