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Burger King’s Big (Mac) Campaign

Not too long ago I stumbled across this campaign from Burger King which I just think is hilarious and so clever. Each time Burger King advertised a Whopper in 2019, a Big Mac was hidden behind the classic Burger King burger. The aim… to prove that the Whopper is superior. Within each piece of print, TV, outdoor and in-store advertising, a Big Mac has been hidden in plain sight. The Whopper is exactly as described, a whopper, so the Big…

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