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Convergence

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Understanding the Convergence of PR & Marketing

Recently, I conducted a survey all about the convergence of PR and Marketing, interestingly one of my questions revealed that few people understood what that phrase meant. Therefore, I thought I would do my best to explain what I believe it is and how it may cause an effect. The lines that define the PR and Marketing industries have blurred as many roles now require both elements due to the similarity of practices as well as the skills and knowledge…

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