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May the Date Be With You

As soon as May 4th begins to draw nearer in our calendars, I think each of us will say ‘May the Fourth Be With You’ at one point or another. This date has become significant for its punny ways (a British trait I personally love). But, this year the Star Wars franchise decided to mark the day with the release of the latest film. I am sure this was a tactical Marketing move in order to gain momentum and hopefully…

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