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Tik Tok

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Expanding the ASA Guidelines to TikTok

Not too long ago I wrote a blog post about the Advertising Standards Authority (ASA) Guidelines and what that meant for social media influencers. These guidelines provide transparency to an influencers publics so that they are aware if a product appearing on their social media has been gifted to them or they have been paid to share their opinion. By disclosing this type of information, influencers are being honest about their intentions and their publics are then able to make…

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